Posts tagged ‘marketing’
April 10, 2012
It’s official…we have launched! Our initial campaign targets 500 boutiques in 7 states…those states in which our initial handmade vendors reside. Why…shops love promoting local artists! At right is a snippet of our campaign. The reverse highlights some of what we offer to shop owners:
- pre-screened vendors
- wholesale prices
- low or no minimums
- products that are quality tested
- products handmade in USA and Canada
Shop owners can peruse our gallery in the comfort of their home. Sipping coffee, wine, or the beverage of their choice. We provide an alternative to traditional product sourcing, offering a huge time and cost savings for shop owners. They can discover fabulous, quality, handcrafted items to sell in their shops…all without the expenses incurred to travel to trade shows.
New products are added weekly…in fact, several are in the pipeline to be added over the next few weeks. We are 18 handmade vendors strong and counting…the majority of which are experienced wholesalers.
March 20, 2012
Today’s retail consumer has many choices. Online, brick-and-mortar, overseas, and niche shops all compete for the consumer’s attention, loyalty…and money. With the plethora of options flooding the market, brick-and-mortar retailers need to reach out to individuals’ needs and desires, and differentiate their offerings so they can stand out in this sea of choice. This excerpt from The Street explains why:
“Service and in-store experience continue to break out of the “one-size-fits-all” offering. Both are becoming more individualized and specialized for specific target groups. Today’s shoppers are a highly differentiated demographic that promise to become even more so in the future. Working women, baby boomers, singles, teenagers and even children want products, services and shopping experiences that are as distinctive as they are. Leading retailers aim to satisfy these requirements by diversifying. The two big words in retail’s future will likely be “customer customization.” Retailers must begin to tailor products to the demands of individual customers in the same way popular e-commerce sites such as Amazon target customers based on purchase history.”
The one-size-fits-all approach doesn’t work anymore. This is one reason boutiques are willing to offer OOAK (one-of-a-kind) merchandise. This is a reason why boutiques should look for the “never before seen” items…such as the quality handcrafted items like those in our gallery. These types of items will make customers do a double take…enter the store instead of merely window shopping…and it will keep them coming back for more, knowing that the shop offers truly unique items. Another benefit of handcrafted items is the customization possibilities. Small, independent artisans and indie designers are much more willing to customize offerings to suit a particular boutique’s style and demographic than are their large wholesale competitors. These types of offerings aren’t just an option, they are part of an essential strategy to keep the brick-and-mortars alive and well amidst the online retailer revolution.