February 17, 2013
Our 3 bath & body vendors are in luck, as according to a recent article in Gift Shop magazine, Winter 2013, “the whole category is strong.” Some bath & body trends for vendors and retailers to keep in mind are as follows:
- Bars of soap have become increasingly important in bath & body lines. Don’t have one…make one!
- Packaging sets the bars apart. With the wide range of B&B available, some consumers shop by packaging, price, and scent alone.
- Fresh fragrance is key. According to Sue Jonas, VP of Innovation for Crabtree & Evelyn, “We’re seeing a trend in greener, fresher, more life-like fragrances that are inspired by nature.” Yes, some consumers like the food and floral scents, but there is a moving trend towards more organic scents.
- Made in USA is not just a sentiment. Consumers are placing an increased importance on the Made in USA label, and companies selling handmade products.
- Sample stations, testers, and point-of-sale demos are key to selling new bath & body lines.
- Organic is not just a catch phrase…it must be proven in the ingredient list and evidenced by the vendor’s actions.
“Retailers and vendors agree: bath & body products are ones that will forever work for gift store retailers. Luxury at price points is an irresistible commodity.”
Our own Bath & Body page will have several new products added this week!